The Case.
Our brands ran promotions that required hundreds of assets across multiple channels. To execute copy, my team was writing deliverables from scratch – a serious time investment.
Can you believe we were re-creating every single deliverable… for three brands?
The Solution.
I built and implemented a template that required just a handful of inputs. It was flexible enough to cover various promo types and tiers, but simple enough that we could execute new promos quickly.
