Wayfair Late Spring 2024 Catalog
Targeted at purchasers of family-geared items, this first-ever catalog covered a broad range of product, from baby items to family room essentials to pet picks. We worked with the merchants to weave their top product picks into a cohesive story on each spread, whether it was style or functionality. All with Wayfair’s helpful, humorous Voice.
Wayfair Family Catalog
The Outdoor catalog was totally revamped, the first category catalog to pull from our new Go To Market process and photography. Together with my design partner, we built a story line, partnered with merchants to ensure top classes and differentiating value props were clearly featured, designed and wrote every spread. This resulted in a cohesive, elevated narrative that brought the assortment to life and engaged prospective customers.
Wayfair Outdoor Catalog
As a volunteer for the Friends of the Somerville Public Library, I pitched expanding our Annual Appeal beyond current donors and trying to acquire new donors. The board agreed, and I wrote this postcard to send to likely donors to educate them on our mission and persuade them to donate.
Direct Mailer
Gilt Box Insert
This double-sided card asked purchasers to engage with us on social media. With complicated, multistep directions, we simplified the layout and used catchy headlines and straightforward language to tell readers how to enter.